While it’s critical for credit unions to woo millennials and increase their younger membership, many may not be optimizing their strategies to lure another key market-baby boomers. According to Credit Union Times, there are 74 million Americans aged 55 to 73-and significant things credit unions can do to attract them.

As they strive to entice more senior members, credit unions should note that:

· Baby boomers are significant financial influencers with considerable power over the next generations’ financial decisions. Their children tend to ask for advice and follow their parents’ lead, and may even inherit assets from their financially-sound elders. So, while millennials may be the driving force behind “influencer culture,” boomers are influencing them with regard to their financial future.

· Baby boomers aren’t afraid of technology. Data from Pew Research notes that 79% of Americans between 50 and 64, and 53% over 65, own a smartphone. And 52% of boomers own tablets and 74% have broadband in their homes.

· Boomers continue to grow more responsive to digital as their use of Facebook, Skype and the like increases. Remote family members, children and grandchildren are showing them new ways to communicate and do things online. Therefore, younger generations are actually bringing older generations into the digital age.

· Credit unions excel in personal, down-home engagement. Unlike larger financial institutions, credit unions tend to be more adaptive at meeting the unique personal needs of senior members. For example, boomers may have “dual demands” in wanting both digital and analog experiences. While many older boomers still prefer human interaction, they do use some technology. These conflicting demands tend to pose a bigger challenge to larger institutions who may be laser-focused on things like artificial intelligence and marketing automation.

Even if credit unions feel they have neglected baby boomers for the past few years, they can revamp their efforts with these Six Tips for Catching the Baby Boomer Wave:

1. Look to video as a way to attract seniors. Consider video tutorials or even collaborating with a local community college to offer basic courses in digital banking to assist boomers.

2. Target ads to baby boomers with genuine messaging. Make sure that any ads aimed at seniors are heartfelt and offer useful, relevant financial solutions that can make a difference in their lives.

3. Spotlight financial management services. As boomers age, they naturally think about their future bills and may consider debt services. Consolidating debt now or refinancing at a lower rate can open opportunities for credit unions to offer their services to help seniors better manage their finances.

4. Avoid tired, elderly imagery. Credit unions must ensure that the images they use feature active, on-the-go seniors, as opposed to those that might come across as patronizing or even insulting to older Americans.

5. Employ simplicity. When it comes to printed materials, credit unions should avoid trying to fit everything on one page. Instead, opt for simplicity that presents easily digestible information and easy-to-follow instructions, which will be appreciated by more than the boomer population.

6. Structure senior workshops or individual financial checkups. The “me” generation values their individualism and independence, so help them plan for their individual needs as well as the future financial wellbeing of their offspring. Many boomers are generally healthy and living active lifestyles, perhaps thinking about luxury retirement condos or how to pass on their wealth to the next generation. Present relevant, personalized solutions within a structured setting to help them make the most of their pre- and post-retirement years and beyond.

Sharetec has been beneficial in helping credit unions grow their membership to include baby boomers, millennials and those in between. Contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. to learn how we’ve helped credit unions increase their numbers, as well as improve functionality, efficiencies and much more 

Allied Logo19

Allied’s best-of-breed payment solutions provide everything users need, all within their financial institution's trusted digital environment. They’re designed to provide the ease of use and intuitive functionality that make competing platforms unnecessary. Some of their offerings include:

Picture Pay - Allows users to pay bills by simply taking a photo of their bill and entering an amount.

eBills - eBills, is a one-stop bill management tool that provides full PDF bill images from thousands of billers (not just bill summaries) and automated linking.

P2P - Person-to person transactions with little or no user friction. Recipients can accept payments in real-time to their debit cards or through standard ACH.

A2A – Provides instant account-to-account validation to thousands of financial institutions and allows for frictionless ACH transactions.

BizPay - Even small businesses can send payroll and/or direct ACH payments without cumbersome financial reviews.

Vault - A keyword-searchable filing cabinet for bills, receipts, insurance documents and more!

Allied believes that community banks and credit unions make life better. Since 2010, they’ve embodied the same values of service, dependability, and access that make these institutions so special. To learn more about Allied’s payment solutions, contact us today! 

Pittsburgh FCU Image

We would like to extend our congratulations and best wishes to Pittsburgh Firefighters’ Federal Credit Union (FCU) of Pittsburgh, Pennsylvania, for reaching an exciting milestone with Sharetec!

For 10 solid years, our friends at Pittsburgh Firefighters’ FCU have been benefiting from Sharetec’s innovative core processing solution¾which says a lot about their loyalty, as well as the platform’s numerous advantages in helping the credit union build upon its success.

The financial institution opened its doors on April 1, 1935, as the Pittsburgh Fireman's FCU, serving all City of Pittsburgh Firefighters and their families. On April 11, 1988, the credit union was granted permission from the NCUA to change its name to the Pittsburgh Firefighters' FCU. Then on June 28, 2018, they were approved to accept 17 new VFD and EMS companies located within Allegheny County. Since then, Pittsburgh Firefighters’ FCU has continued to expand its family and prides itself on its ability to meet the needs of its growing membership. Backed by the support and leading-edge features and functionality of the Sharetec system, the credit union is well-equipped to go above and beyond as members’ demands continue to change and grow.

We are so pleased that Pittsburgh Firefighters’ FCU is prospering, and thrilled that we are playing a role in helping them achieve greater efficiency for both its employees and members. We congratulate everyone at Pittsburgh Firefighters’ FCU on 10 wonderful years and wish them a future filled with continued success and growth!


How well does your credit union embrace the youth within your organization?

Sharetec customer, Tyler Valentine, President and CEO of Laramie Plains Community FCU, shares his story with CU Today about the importance of embracing youth or risk of losing relevance with the younger members.

“As more young people enter the workforce, credit unions need to respond to a different view of work-life integration. If credit unions don’t respond to this challenge, they risk losing out on an entire generation of talent.”

To read CU Today’s full article, The Other Inclusion Issue Vital to the Future,” click here.

Sharetec has been a great resource for Laramie Plains Community FCU in continuing their goals for a better future. To learn how Sharetec has helped other credit unions succeed, contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.

all get along

Credit union members have a very different financial journey from that of customers of a standard bank. They want to feel a part of the business that they trust with their money. They want a different level of engagement and sense of ownership.

Adoption of mobile banking by consumers has been on a slow but steady increase for more than a decade. The rise of COVID-19 forced people of every age and social demographic to shelter-in-place, which in turn has caused mobile banking usage to soar. The need to manage and move money easily, while doing so remotely, has significantly changed consumer behavior.  What does this mean for credit unions?

For years, digital and mobile banking technologies have been considered a “nice to have” for credit unions. But now, these technologies have changed from being a “nice to have” to a “must have.”

This gives credit unions an opportunity to revisit their approach to member service. The most effective solutions to these challenges will be ones that put consumers first, in a way that enables credit unions to remain distinct and retain their core values. Sharetec has a myriad of products from Home and Mobile Banking to Remote Signatures that enable credit unions to remotely provide the connection and funds management that they have come to expect. To learn more, contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.