Guest Blogger: Kathryn Bianga, Great Lakes First FCU

When regularly posting on social media, it’s important to keep certain things in mind:

Keep your posts short, sweet, and concise. The truth is that attention spans are mere seconds in today’s fast paced society. Your posts should not contain paragraphs or run on sentences. Say what you need to say and keep it brief so your message is not lost.

Find a way to make it exciting. According to Hubspot, visual content is 40 times more likely to get shared on social media than other types of content. Use well thought out graphics and pictures to enhance all your messages. Make sure the images you use are high quality and resolution. Utilize online resources, articles, and stock photo sites to ensure that images are the right dimensions and pixel size for each platform you post them on.

Use CTAs (Calls to Action). Your social media posts should (almost) always prompt someone to do something. Request that your friends and followers take action, whether it’s through visiting your website, clicking a blog link, viewing a newsletter, commenting below, or re-visiting the page in the future for an upcoming announcement. CTAs are the most important part of your social post. They drive traffic to your content, like your website and your blog. Once someone is on a landing page, they become a lead, and they’re one step closer to visiting you with their needs.

Use your voice through engagement. Don’t just make a post and observe from afar. Become part of the conversation happening on your page. When someone makes a comment, respond to it. Show that you are present on your platform and genuinely care what people are saying about your posts. Showing gratitude and valuing someone’s comment is a surefire way to build follower loyalty and show the world that you aren’t just a scheduling-bot.

But…use the scheduling tool to make your life easier. It’s there for a reason. If you’re in marketing, you know that although social media plays a big part in the strategy, you can’t spend an hour each day creating a thoughtful post. Take some time at the beginning of each week to plan what you’re going to say. Get together your graphics, messages, and links, and then use the scheduling tool to set it all up. You do the prep, and then let the platforms do the work.

Pay attention to your insights. Today, social media campaigns are like a living, breathing thing. They need to be managed and optimized. Use your insights tools to see what posts are getting the most engagement, what posts are lacking, and what content receives the most shares. Take this information and model your future posts after it.

Most importantly: never go on the defense. Once in a while, a situation might spark someone to include your businesses name in an emotionally-fueled social media post. Because the internet is an explosive ground for opinion sharing, this might even start a conversation about an issue that you really want to interject on. A solid rule when it comes to negative social backlash is to always keep it professional and positive. If you say anything at all using the comments section, apologize for the situation and offer an opportunity for that person to call your business to find a positive resolution. Never use a comment that could be interpreted as rude or uncaring. Don’t try and over-explain the situation so everyone else in the comments will understand what happened. Remember, it only takes someone half a second to screenshot a comment that you might post and regret.

gnc community cu

Sharetec's Content Management Solution
delivers you a system that fits your existing business practices and budgets for more efficient organization and quicker retrieval of paper and electronic documents.

With the FileBound Content Management Solution, your credit union will benefit from...

  • Increased employee productivity

  • Improved document organization and storage

  • Easy access to/retrieval of secure information

  • Improved security/protection of member employee files

  • Enhanced member service

  • Disaster recovery services

  • Time savings (less time searching for files and documents)

  • Cost savings resulting from all of the above!

Click here to read GNC Community FCU's success story and learn how Document Management services have serviced GNC's needs and enabled a vast improvement within their organization.

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Sharetec would like to thank all those who completed the 2017 Sharetec Users Conference Survey. Each participant was entered into a drawing to win two free nights at the Marriott Rivercenter, the beautiful location for the 2018 Sharetec Users Conference. We couldn’t be happier for our winner, Joette Walter of Elite Community Credit Union—congratulations, Joette!

Following the success of last year’s Users Conference, Sharetec is thrilled to be in the midst of planning our 2018 Sharetec Users Conference! The event will be held from September 17-19, 2018, in the colorful city of San Antonio, Texas, at the Marriott Rivercenter. This conference provides an excellent opportunity for credit unions to gather together to discuss enhancements, new features, upgrades, and so much more. 

Attendees will have plenty of “Texas-sized” opportunities ahead of them, including the chance to:

  • Participate in workshops and training sessions featuring topics relevant to their needs and interests;

  • Meet the Sharetec Support Team;

  • Test-drive new Sharetec offerings in our hands-on-labs;

  • Network with other Sharetec users; and

  • Learn from a dedicated group of credit union-related speakers and business partners who will share their fresh ideas and products to help grow memberships and develop business strategies.

Be prepared to say “howdy!” to an incredible experience of learning and engagement, all designed to help you take your credit union to the next level.



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Kicking off the 2018 Sharetec Users Conference will be professional speaker and author Dave Davlin. Dave is a former halftime performer for NBA teams and, in 1990, set a Guinness World Record for simultaneously spinning twelve basketballs on his body at the same time.  He now speaks to organizations nationwide on the subject of professional and personal development.  For a sneak peek at Dave in action click here.

You won’t want to miss the 2018 Sharetec Users Conference! Click here to reserve your room today.


We have drawn for the Early Registration Winners!

To see if you won, check below.

Gift Card and Riverboat Cruise for 2

Robbie Masterson, LaPorte Community FCU

1 Conference Registration and Riverboat Cruise for 2

Carl Mundth, Lennox Employees CU

VIP Ranch Tour and Riverboat Cruise for 2

Beth Carpenter, Educational Community Alliance CU

$100 Gift Certificate to the Guenther House (restaurant and gift shop)

Jason Ford, Harvester Financial CU


1 free room upgrade, concierge access level, VIP Ranch tour, 1 free Conference

Registration, $250 Visa gift card, and a Riverboat Cruise for 2

Valinda Stephenson, Yantis FCU

Did you know… Shaquille O’Neal, a San Antonio native, played basketball at San Antonio’s Cole High School. He learned to shoot free throws at the Texas School for the Blind.

It’s not too late to register for the 2018 Sharetec Users Conference, click here to register now.

For more information, contact Courtney at This email address is being protected from spambots. You need JavaScript enabled to view it..

With Sharetec’s eNotices module, members receive their information faster than they would through traditional mail, providing them easy access to notices, letters and other correspondence related to their account. Members "First" Community Credit Union saves big money on postage expenses, as well as additional savings from envelopes, paper, ink, folding, and staff time.

Since Members "First" Community Credit Union started using Sharetec’s eNotices module, they have reduced their monthly expenses $975.00.

Average monthly savings from eNotices:

Postage $700.00
Envelopes $ 86.00
Paper $ 9.00
Staff (saves 45 min./day) $180.00
TOTAL $975.00 x 12 = $11,700.00 Annual Savings

Teri McEwen, CEO of Members "First" Community Credit Union, remarked, "We appreciate the fact that Sharetec continually adds new products like eNotices. One of our goals is to keep up with the larger financial players in our market, and the eNotices module gives us that opportunity, which has proven to be a great success for our credit union."

To read more, click here.