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Landmark Credit Union has been promoting Sharetec's Easy Saver Program, or as they call it, "Round Up" savings, to members for many years and use the term "throwing your loose change in a jar" to increase enrollment.


Anna Melecosky, Vice President of Landmark Credit Union, remarks, “We have a simple statement on our debit card application that allows our members to select the program when applying for a new debit card. This gives us the opportunity to cross-sell this option to our members, offering them complete control of their money that is being transferred to the account.”

Anna continues, “With about 16% of our Share Draft accounts currently enrolled in our Round Up program, members are amazed how quickly their account grows just by using their debit card for purchases.”

To read the full case study, click here.